Suntrust Benevolent Investments
Suntrust Benevolent Investments is a Singapore-based private fund managing USD $20M–$30M in family trusts and public real estate. I developed a comprehensive brand identity and digital presence that bridges traditional heritage with modern financial agility.
Singapore, SGP
July 2025
Drawing inspiration from institutional stability, I created a visual language anchored by a symbolic nod to abacus beads; geometric motifs that represent precision, legacy, and calculated growth. This system is paired with classic serif typography and a muted, sophisticated palette to reflect the firm’s core pillars: integrity, security, and discreet professionalism. From high-end stationery to a streamlined, one-page website, the identity establishes a cohesive narrative of reliability for both private stakeholders and the public market.
