Jasmeen Shaqueita

London, UK & Paris, FR

Master of Science in Marketing & Creativity | L'Oréal Big Picture Project Winner

Atlanta, GA

Bachelor of Fine Arts in Film & Television | Dean's List, Academic & Artistic Scholarship Recipient

• Built a marketing and content strategy from the ground up, including brand audit, competitor benchmarking, content pillars, and 3 core audience personas, using Notion for project management and laying the foundation for a 4-channel growth push.
• Grew brand presence across 4 channels (Instagram, LinkedIn, TikTok, email newsletter) in 1.5 months by publishing 6 posts weekly, growing Instagram reach 137x (68 to 9,300+) and LinkedIn impressions 157% (1,034 to 2,659).
• Built brand credibility and visual identity, transforming a near-nonexistent, AI-generated presence into a cohesive, human-centered brand that contributed to a new £30K client deal, 66 new platform registrations, and 3 additional leads in pilot negotiations.
• Directed a team of 3 interns, delegating content creation (video, partnerships, email) via Notion to streamline workflows, increasing output speed by ~30% while executing the broader marketing strategy end-to-end.
• Set up Google Search Console and Analytics from scratch, partnering with the dev team to make the new company website indexable and crawlable, conducting keyword and search-intent research to inform site structure, page copy, headings, and content strategy for the site currently in development.

• Founded and scaled a creative branding studio to 5+ clients across 3 countries, single-handedly defining brand vision, internal structure, and marketing strategy from the ground up while managing all client relationships end-to-end.
• Built scalable brand systems (guidelines, templates, asset libraries) that gave clients a consistent cross-channel presence, driving an 80% repeat/referral rate among the studio's first 5 clients and strengthening long-term retention.
• Coordinated freelance designers, copywriters, and strategists per project via Slack and Notion, translating client vision into cohesive brand identities without a fixed in-house team.
• Conducted competitive market analysis (SEMrush, Google Trends, social listening) across 3 countries to identify positioning opportunities and consumer trends, directly shaping brand strategy for each client engagement from pitch to delivery.
• Drove new business through Meta Ads and Instagram campaigns, converting 3 of 5 clients (plus a 4th in the pipeline) at project values up to $5K, while managing project timelines end-to-end via Notion, Google Drive, and Airtable.

• Contributed to a 25% increase in overall account engagement over 6 months by independently shooting, editing, and producing 50+ Instagram posts, optimized with trending audio, SEO-driven tactics, and platform-specific posting times.
• Produced 3 of the top 5 highest-performing posts (by raw engagement, including likes, comments, shares, and views) out of 500+ posts in the account's history, through original photo/video content still actively used by the brand today.
• Shot product photography for a packaging campaign featured and credited in Sprudge and Dieline, 2 leading industry publications, applying a high-performing visual style identified through Instagram analytics from prior posts.
• Built a scalable visual identity system, including templates, brand assets, and guidelines for photo/video content, in Photoshop and Lightroom; adopted team-wide and still in use 2+ years after my departure.

• Conceived and produced a themed community event ("Sounds Like Summer") from concept to execution, sourcing a venue and securing 3 aligned collaborators (Kaiho, Ania Dsgn) by identifying shared audience overlap across London and Tokyo.
• Achieved 100% attendance with zero no-shows, compared to a typical ~65% turnout for similar past Introvert's Home events, through targeted social promotion, flyering, direct outreach, and a returning-guest promo code.
• Designed a bundled pricing strategy that increased per-attendee spend for the venue and drove new customer acquisition, with the venue confirming repeat interest in future events.

• Developed content strategy and campaign direction across Instagram and YouTube, including content calendars, format planning, and platform-specific optimization, boosting overall engagement 10% across both channels.
• Ideated and strategized content pillars tailored to the identified target audience, translating brand identity into a cohesive content direction across Instagram and YouTube.
• Created and edited carousels and Reels end-to-end using Adobe After Effects, Premiere Pro, and Canva in line with brand identity.