FOAF Pop-Up Vol. 1

The first in the FOAF series, inspired by the crowded shoe racks at Asian gatherings, sandals, mules, heels, boots, each pair telling its own story before you even step inside. Guests were greeted by a friend of a friend and offered a drink designed to spark a childhood memory, creating a space to slow down and connect.

I developed the full concept, branding, menu, and pricing, and shot, filmed, and edited all event photo and video content myself, alongside social posts. The visual identity drew from warung kopitiams, traditional Chinese tear-off calendars, and everyday icons like Swallow sandals, featuring work from print artist Youwon Shin. Drinks were designed around nostalgic flavors, using taste and scent as conversation starters between guests.