FOAF Pop-Up Vol. 2

Event branding for a coffee and matcha omakase experience designed to turn strangers into friends. I reached out to and partnered with HAKUJI, a matcha house in Jakarta, to co-develop the menu and pricing strategy, rooted in "main ke rumah teman," the Indonesian childhood feeling of being welcomed into a friend's home.

I designed the full experiential system, a booklet, stickers, tasting cards, and a postcard to remember the event, each built to make connecting easier. The tasting card prompted guests to write about the memory each drink evoked and share it with the table. I also R&D'd the drinks themselves around nostalgic flavors, then scripted and hosted the event on the day.