TAV Coffee

TĀV Coffee House is a specialty coffee roastery and café designed as a sanctuary for daily rituals, serving a diverse community of students, remote workers, and coffee enthusiasts. I developed the complete brand identity, packaging, and social media strategy, positioning the café as a space that supports the transition between work and life through the concept of intentional balance.

The creative direction was rooted in the idea that coffee rituals provide moments of pause within everyday routines. Drawing from the brand's core values, I developed a visual identity inspired by handcrafted pottery and organic forms, using color-block illustrations of coffee tools and botanicals with rough, hand-cut edges to create a tactile, human feel. A modular stacking system and clock-inspired supporting logo were designed to reflect the café's presence throughout every hour of the day, reinforcing its role as an all-day gathering space. From editorial-style social media templates and content pillars to loyalty cards, packaging, and in-store collateral, every touchpoint was intentionally designed to foster a warm, community-driven experience and establish TĀV as more than a café, but a place of belonging.