Candidat.ai

Candidat.ai's product is built on intentional job search, but its social presence read as generic and AI-generated. Auditing competitors, I found brands leaning either fully warm (losing credibility) or fully cold and minimal (losing approachability), so I built a third path within the brand's existing identity: calming, decluttered visuals, soft gradients, and a consistent texture overlay standing in for touch, softened with warm yellow tints.

I structured content around three pillars, Authority, Education, and Relatability, grounding Relatability in real user stories that existed but weren't being used, and mapped a weekly posting schedule across Instagram, LinkedIn, TikTok, and email that the team now runs consistently.