Foaf Pop Up Vol. 3

For the third pop-up in the series, I partnered with Doucha, a salt bread and matcha business, to co-develop a kopitiam-inspired menu: corned beef and kaya butter salt breads, paired with our signature kaya einspanner and a matcha-Marjan mix drink, alongside homemade kaya. I designed the full branding, social content, and menu, and built a bundled pricing strategy, the "Kopitiam Bundle."

To break the ice between guests, I built a digital Human Bingo, a shuffling grid where attendees typed in the names of people they'd met, racing to complete a line to win. First to bingo won free salt bread.

The food sold out entirely, with strong positive response to the drinks, and around 40 guests attended.