PERC Coffee - Video & Motion Media

I scripted, produced, and edited how-to and introduction videos for PERC, pitching original creative concepts before every shoot rather than defaulting to standard product demos. This meant finding a distinct format for each idea, from character-driven storytelling to hands-on tutorials, and using motion design in After Effects to bring each concept to life.

LEFT: PERC x JOI Instant Oat Creamer How-To Video

Scripted and edited in both vertical and horizontal formats to show how easy it is to use the creamer in your coffee. Used masked, split-frame editing in After Effects to stitch multiple takes together, creating the illusion of one continuous, seamless shot with motion woven throughout.

RIGHT: Choose Your Vibe - PERC Coffee Bean Profiles

A dating-show-style video introducing PERC's three coffee bean profiles, Mild, Balanced, and Wild, each with their own personality. Scripted in Final Draft and brought to life using stop motion, motion graphics, and prop styling to set each character's scene.